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Your digital brand partner.

Custom websites and online stores, plus the hosting, care, and support to keep them working for you.

Care plans starting at $50/mo for informational sites or $100/mo for WooCommerce stores. Free quote, no obligation. No sales call required.

  • Centurion Armament Co logo
  • Diligent Defense Co logo
  • Guardian Warrior Solutions logo
  • Full Spectrum Warrior (FSW) logo
  • Badlands Munitions Co logo

Your website should be the easiest part of your business.

Most growing businesses don't have a website problem. They have a time problem: nobody in-house owns the site, so it waits. Here's what changes when someone does.

01

One partner instead of five vendors

Hosting company, plugin developer, email platform, SEO freelancer, "the guy who built it." Every handoff costs you time.

With a care plan: hosting, security, SEO, email, and development live under one roof and one monthly invoice.

02

A store built for what you sell

Firearms, suppressors, tobacco, and government work come with checkout, shipping, payment, and compliance rules that off-the-shelf themes don't handle.

With a custom build: your rules are built into the store, so your team stops working around it.

03

A site that keeps getting better

Launch day is the starting line. Updates, speed, search visibility, and email flows all need steady attention to keep paying off.

With ongoing care: monthly reporting and improvements happen without you having to ask.

Custom Websites and Online Stores

Two parts that work together: a custom build or website redesign sized to your business, and a care plan that takes the technology off your plate after launch.

Custom website design on a laptop

Custom builds & website redesigns

Scoped to your project, with a fixed proposal. From clean, focused informational sites to complex stores with large catalogs, wholesale tiers, and regulated checkout.

  • Strategy, design, development, and launch
  • Large catalogs, variations & dealer pricing
  • Compliant checkout & shipping rules
  • Fast, accessible, and SEO-ready from day one
Explore services
Managed hosting and website care

Your outsourced website department

Care plans starting at $50/mo. Website maintenance services and hosting bundled into one monthly plan, with optional SEO and email marketing, all supported by the same person who built your site.

  • Managed hosting included in every plan
  • Security monitoring, updates & backups
  • Direct support from the person who built it
  • Optional Growth services: SEO & email marketing
Compare care plans

Built for Firearms, FFL, Tactical, and Government Suppliers

Specialized knowledge for products that are hard to sell online means fewer explanations, faster builds, and stores that work within your industry's rules from launch day.

New

Federal-supplier manufacturers

A website that works as your capability statement: capabilities, certifications, and codes presented clearly, plus RFQ-ready forms and accessible, secure hosting.

NAICS · CAGE · UEI · Section 508 · RFQ

Firearms brands & FFL dealers

FFL transfer workflows, restricted-state handling, firearms-friendly payments, and distributor catalog sync.

FFL · Ammo · Hazmat · Feeds

Suppressor makers

NFA-aware product pages, dealer locators, and buyer education that turns a long purchase cycle into a confident one.

NFA · Dealer locator · Education

Cerakote & coating shops

Work-order intake, quote builders, color galleries, and portfolios that show the finish before the customer ships the part.

Quotes · Work orders · Galleries

Cigar shops

Age verification, state shipping restrictions, tobacco-friendly payments, and an online store that matches the in-store experience.

Age gate · Shipping rules · Events

Small & mid-size manufacturers

B2B catalogs, dealer and distributor pricing, spec sheets, and quote requests that send qualified buyers to your sales team.

B2B · Wholesale · Spec sheets

Don't see your industry? If your products come with complicated rules, we should talk. Get a free quote for your brand

See your new homepage before you commit.

Tell me about your business and I'll design a homepage concept around your products and buyers. It's free, with no obligation, so you can judge the work before you invest in it.

  1. 01

    Share the basics

    Your current site, product lines, and 2–3 sites you like. Five minutes, tops.

  2. 02

    Get your concept

    A custom homepage concept delivered in 5–7 business days.

  3. 03

    Decide with no pressure

    If you like it, you'll get a fixed-price proposal with build and care-plan options. If not, the concept is yours to keep.

The features templates can't give you.

Custom functionality for your site and store, built when an off-the-shelf plugin won't do the job.

01

Compliant checkout & shipping

FFL workflows, ammunition and hazmat rules, restricted-state handling, and shipping zones built around what you sell.

02

Wholesale & dealer pricing

Dealer, distributor, and wholesale tiers with their own pricing, product visibility, and checkout rules.

03

Distributor feed sync

Large distributor catalogs connected to your store, with pricing, inventory, and images kept in sync.

04

RFQ & quote builders

Quote requests, work-order intake, and custom forms that feed the systems your team already uses.

05

Integrated invoicing

Invoices built from your store's real inventory, with secure pay links and tax handling, that land in your order queue like any other sale.

See HD Invoice Pro

06

SEO, email & reporting

Optional Growth services: HD Search Premium for SEO and HD Email Marketing. Sales, products, customers, email, and SEO performance are reported in one view, so you can see what's working.

See Growth services

Your platform, plus custom tools built around how your business actually runs.

A solid, proven foundation handles the essentials. On top of it, I build back-end customizations that take friction out of your team's day and add the features off-the-shelf plugins can't.

Live on client storesOur own product

HD Invoice Pro

An invoicing system built inside WooCommerce. Create an invoice from your store's real inventory, email or text a secure pay link, and the paid invoice lands in your order queue like any other sale.

  • Bulk stock receiving & inventory management
  • Modern store admin
  • GunBroker to WooCommerce sync
  • Work order servicesIn development
  • POS & purchasing systemsIn development

Hosting, maintenance, and support in one.

My care plans include hosting, and every website I build and host comes with one. Essential is for informational (non-e-commerce) sites; any WooCommerce store is on the e-Commerce plan.

Essential Care Plan

starting at$50/mo

For informational (non-e-commerce) sites only.

  • Managed hosting included
  • Updates, backups & security
  • Direct support

e-Commerce Care Plan

starting at$100/mo

Required for every WooCommerce store I build and host.

  • Managed hosting included
  • Store-aware updates, backups & security
  • Direct support

Growth services · optional

Add to any plan

Layer marketing on top of your care plan.

  • SEO: HD Search Premium, starting at $400/mo
  • Email: HD Email Marketing, starting at $250/mo

Starting prices for a typical site. Premium features and customizations are quoted as needed. See care plan details

Four steps. No surprises.

You work directly with me from the first concept through launch and every month after. No account managers, no handoffs.

  1. 01

    Free concept

    A homepage concept designed around your products and buyers, at no cost.

    5–7 business days

  2. 02

    Fixed proposal

    Clear scope, a fixed price, and a timeline, with build and care-plan options side by side.

    Shortly after your concept

  3. 03

    Build & launch

    Design, development, content migration, testing, and a launch plan, with regular check-ins. Timing depends on how fast content comes together; rush is possible depending on capacity.

    30–60 days typical

  4. 04

    Ongoing care

    Hosting, security, and updates every month, plus optional SEO and email marketing as you grow.

    Every month

Recent projects.

Recent projects for firearms and tactical brands, from full storefronts to packaging that matches the store.

See the work

One accountable partner since 2015.

I'm Heath Honzell. I started Honzell Design in 2015 on a simple belief: growing businesses deserve technology built around how they work, not a template they have to work around.

You work directly with me from strategy and design through development, launch, and ongoing support.

More about Honzell Design
Trained Monkey Blade website on a laptop
60+sites launched
2015founded
1:1direct access to the builder
5.0★12 Google reviews

5.0 on Google.

12 reviews

Hands down the absolute best to work with. Killer customer service and support. They go above and beyond no matter the task. 11/10, they have our business for life.
Travis, Zero Group MFG
Heath does an awesome job designing and maintaining both of my websites. Without even asking he stays on top of SEO and is always looking to improve speed and functionality.
Joe, Slideworks Engineering
From customer service to turning ideas into reality, Honzell Design is a one-stop shop. Heath's attention to detail and commitment to the best product is a true testament to his character.
Andrew, Trained Monkey Blade
He is always available to address any concerns or make adjustments, ensuring that projects are completed on time and to our complete satisfaction. I have also referred many of my clients to Heath, and the feedback has been consistently positive.
Gino Monica, Centurion Partners Group

Good to know.

Still wondering about something? Call (903) 530-2247.

Is the concept mockup really free?

Yes. You'll get a homepage concept designed around your business with no obligation. If we move forward, it becomes the starting point for your build.

Who is this a good fit for?

Businesses that want a website done right and looked after. That includes local shops that need a clean informational site, and manufacturers, firearms brands, and retailers running complex stores without an in-house IT team. If you'd rather not manage the technology yourself, you're in the right place.

Do I have to sign up for a care plan?

Yes. Every website I build and host comes with a care plan, and hosting is included in every plan: Essential (starting at $50/mo) for informational, non-e-commerce sites, or e-Commerce (starting at $100/mo) for any WooCommerce store. The one exception is Shopify: Shopify hosts its own stores, so Shopify builds don't need a care plan. You still own your domain, content, and site files, and you can move your site to another host anytime. Terms are explained clearly in every proposal.

Can you work with our existing site?

Often, yes. After a technical review, I can move an existing WordPress/WooCommerce site to my hosting under a care plan (hosting is included in every plan), or handle a full website redesign if that's the better investment.

Do you work with Shopify?

Yes. I build Shopify stores too. Shopify hosts its own stores, so Shopify builds are the one exception and don't need a care plan. SEO, email marketing, and ongoing development are available for Shopify stores.

Ready for less tech friction?

Start with a free quote, including a concept mockup of your new homepage. If you'd rather talk first, call or email and you'll reach me directly.